Hardly a day goes by where you don’t see a clip on Facebook or YouTube—often just a couple of hours old—that’s already had millions of views. On the flipside, the… Earlier this year, Coopers Brewery suffered a massive backlash after an awkward ad campaign involving them and The Bible Society went viral, resulting in a […]
A reputation 155 years in the making can take just 7 minutes and 16 seconds to evaporate, just ask Coopers. The beer brewery’s recent murky involvement with The Bible Society’s video debate into same-sex marriage, as part of their ‘Keep It Light’ campaign to show how contentious issues can be debated respectfully, backfired, to say […]
Hardly a day goes by where you don’t see a clip on Facebook or YouTube—often just a couple of hours old—that’s already had millions of views. On the flipside, the same can be said for the creation of videos that languish with a mere few hundred views. The unpopular videos are more common but chances […]
Grabbing a hold of Gen Z can be as hard as catching a slippery bouncy ball in a squash court, one moment they’re there then the next moment they’re over there and just when you manage to get your hands onto them for a second they slip right through and are off somewhere else. The […]
The way to Gen Z’s heart is through their screens, but this insight alone is not enough to find and engage the youth of today. Within this digital world, you must know where to look, what to say and how to say it, just like in real life. The online world in which today’s students […]
To be young is to “have the world at your feet” and this has never been so true as it is today. But for Generation Z and millennials, this figure of speech could be better phrased as “to have the world at your fingertips”, and really the youth of today have both. They’ve got that […]