Youth are an important element of any business model. And since the workplace is rapidly changing, becoming an increasingly flexible and digitally disrupted sphere, the youth are already educating their elders about how things are changing. Young people are getting so far ahead when it comes to digital communication that we really need to stop […]
Grabbing a hold of Gen Z can be as hard as catching a slippery bouncy ball in a squash court, one moment they’re there then the next moment they’re over there and just when you manage to get your hands onto them for a second they slip right through and are off somewhere else. The […]
There is a growing gap between how enterprise, government and parents engage with young people. It is becoming increasingly difficult for these… Youth are an important element of any business model. And since the workplace is rapidly changing, becoming an increasingly flexible… 2017 is a weird year for us entitled, avocado-eating millennials. As a 22-year-old living out […]
There is a growing gap between how enterprise, government and parents engage with young people. It is becoming increasingly difficult for these groups to break through to young people and deliver their key messages effectively, this is where YouthSense steps in. YouthSense is a free insight community service sponsored by Year13.com.au dedicated to Youth Engagement as a […]
It has long been predicted that Snapchat would supersede Facebook, at least in terms of engagement with youth. At present, Snapchat sees 10 billion video views a day, 2 billion more than Facebook. Over 75% of Snapchat users are Millennials and, surprisingly, only 1% of advertisers are making the most of this application. It’s an […]
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A reputation 155 years in the making can take just 7 minutes and 16 seconds to evaporate, just ask Coopers. The beer brewery’s recent murky involvement with The Bible Society’s video debate into same-sex marriage, as part of their ‘Keep It Light’ campaign to show how contentious issues can be debated respectfully, backfired, to say […]
Earlier this year, Coopers Brewery suffered a massive backlash after an awkward ad campaign involving them and The Bible Society went viral, resulting in a movement to #BoycottCoopers. The long lasting effects of this campaign remain to be seen, but in talking about engaging Millennials and Gen Z, it was basically a case study of […]
Hardly a day goes by where you don’t see a clip on Facebook or YouTube—often just a couple of hours old—that’s already had millions of views. On the flipside, the same can be said for the creation of videos that languish with a mere few hundred views. The unpopular videos are more common but chances […]