For the vast majority of young people, wellbeing seriously matters. In fact, more than 96% of Gen Zs told us for our Gen Z Wellbeing Check research that wellness is important (47%) or very important (49%) to them. And ever the self-aware Generation that insists on leaving a legacy of positive change, Gen Zs want […]
2017 is a weird year for us entitled, avocado-eating millennials. As a 22-year-old living out of home and working in a world of suits, I don’t know what the hell is going on. Confirmation bias is woven through my social media feeds; my screens are yelling at me about youth unemployment and the future of […]
Are you a dog or cat person? Tea or coffee drinker? iPhone or Android user? All very important questions that define the human race. For the smartphones, it’s a close battle in Australia – in the second half of 2020, the iPhone gained 46.2% of sales compared with 53.8% for the entire Android market – but […]
While many people see Gen Z as notorious chasers of fame and status, our research shows that the top motivators for choosing a career are earning a high income and maintaining a healthy life-work balance. While older generations might see that insight as an oxymoron, in truth, careers like accounting offer the best of both […]
Teens have always hidden part of themselves from their parents. Anyone who’s been a teen, which is all of us (remember?), can safely vouch for that. Whether it’s spraying some cheap Lynx Africa over the stale smell of ciggies on their school uniform, or the secret diary kept stashed away, it’s rare that a young […]
It’s one of the most dreaded (and patronising) questions we could be asked a teen. “So, what do you want to be when you grow up?” Shudder. I mean come on – we’re only just starting to get to know ourselves. Learning what we like and what we dislike. Discovering what kind of music we’re […]
Did you know that one in three (33%) school students don’t know what they want to do after school? That means one in three young people finish school potentially suffering a lack of certainty about their future. This often sees young people going into a uni degree or some other course for the hell of […]
Marketing to Gen Z is a lot like trying to be cool in high school – if you’re trying too hard, … We’re barely a few weeks into 2019 and Gillette have already offered an early candidate for boldest marketing campaign of … Above all, 2018 has been a year where loads of big brands have […]
Existential crises used to be the right of passage for the middle-aged. But the crisis of hope is emerging increasingly among Gen Z teens – and it’s so widespread that a new term for it has emerged – Gen Z Dread. Gen Z teens told us their Gen Z Dread is born from constant anxiety […]
There was a time when as a young person, all you cared about was lip gloss and boys, or arcade games and girls. There was the tele, teen mags, and Blockbuster tapes for entertainment. And there were school hours and the library’s encyclopedias for learning. The 2020s are not so innocent. Phone in hand, young […]
While Gen Zs are smashing stigmas surrounding seeking help for mental health problems have we in the process forgotten about another important and effective mental health hack for teens? That’s a solid ‘yep’ according to the results of one of the latest studies into the relationship between sport and mental health in children and adolescents. […]
Gen Z has been called many things, but their latest nickname might surprise you. May we introduce you to Generation Sober. When we asked Australian teenagers aged 15 to 19 about their drinking habits for our Gen Z Wellbeing Check report, 44% told us they never drink, 29% said they only do occasionally, 7% said […]
Did you know that this year there are 6 million Gen Zs in Australia? That’s a whooooooole lotta investment potential if Stockhead is right about Gen Z being the fastest-growing investor base in Australia. Naturally, we got mighty curious about the investment mindset of Gen Zs and got to work, surveying hundreds of young Australians […]
Forget the stereotypes of rich hippies, organic products are booming in popularity. At least with young people. Initially a niche market embraced by the ultra-health conscious, Millennials and Gen Z have well and truly made organic mainstream. Almost half of the Gen Zs we surveyed for our Gen Z & Corporate Activism report said whether a product […]