Forget street cred. You know what’s really slayin’ amongst Gen Zs? Micro-cred…entials. I’ll see myself out. In case you’re unfamiliar with the term, micro-credentials are (you guessed it) small courses people can undertake in specific areas of study. As Simon Leonard elaborated for The Conversation, micro-credentials “focus on updating or gaining new skills in a […]
In this 13 Reasons Why series we explore the different problems Gen Z are dealing with as told to us by them. Through their own words we’ll see what leads to young people’s mental health problems. Looking in the mirror and doubting who’s staring back at you. It’s a crappy part of growing up. Doubting […]
The way to Gen Z’s heart is through their screens, but this insight alone is not enough to find and engage the youth of today. Within this digital world, you must know where to look, what to say and how to say it – just like in real life. The online world in which today’s […]
Memes are a Gen Z love language. But there are clear and fine lines to what’s inspiring or cringe-worthy. Year13’s YouthSense research has found the crucial do’s and don’ts of meme marketing. First, a (very) quick lesson on meme culture. Internet memes are ‘units of culture’ that are imitated and spread widely. It’s diverse – […]
Welcome to the new hustle. Year13’s YouthSense research has found that 39% of Gen Z university students would like to develop a start-up business during their studies. It’s understandable. These young people have grown up with exploding tech and innovation empires like Facebook, Airbnb and Uber all around them. Just about every year they’ve been alive […]
Businesses, listen up. The results are in: Gen Zs overwhelmingly prefer you to use branded content over traditional advertising. Three out of four Gen Zs (74%), to be precise. But what makes branded content different, you ask? Well, while traditional ads sell directly sell to you, branded content is centered around being helpful or entertaining […]
Millennials have already made their mark on the workplace and forced the hand of employers everywhere to change the nature of jobs and employment in general; much has been said about these newfangled open-plan offices and collaborative teams made up of flexible employees who have grown up alongside the gig economy and would sooner jump […]
The teenage covid anxiety problem is everywhere. Year 12 is a challenging year for everyone. But add a global pandemic to the mix, and it’s no wonder Gen Z school leavers say they’re struggling. A staggering 79% of students said their mental health had been negatively impacted the pandemic, according to our Coronavirus & the Class of 2020 report. Twenty-eight […]
If you have Gen Z children who are planning to explore the world, you’re likely concerned about how they’ll manage… As parents, it’s natural to worry about your Gen Z children when they’re traveling abroad. While getting ripped off may… With Gen Zs, Gen Ys, Gen Xs and Baby Boomers working side-by-side today, being able […]
Let’s talk about sex. For young people, hearing those four words from your parents can be even more cringeworthy than an outdated meme. Thankfully, a British teen comedy-drama on Netflix can tackle this tricky subject like few other shows have. Sex Education (2019 to present) mainly follows Otis, a teen who starts an underground sex […]
Puberty and body image don’t have the best relationship. Throw sport in the mix and for some young people it’s a match made in hell. Because as we’ve found in our Year13 & Visa PlayOn youth sport research, body image issues are a leading factor for why young Australians drop out of playing sport. In […]
The time has finally come. It’s a dystopia that was foretold in sci-fi movies and predicted by scientists. A future where people are replaced by robots. Okay, maybe we’re being a bit dramatic. But the release of ChatGPT, a technology that can write seemingly anything from essays to tweets and legal contracts to SEO content, […]
If you have Gen Z children who are planning to explore the world, you’re likely concerned about how they’ll manage… Read more As parents, it’s natural to worry about your Gen Z children when they’re traveling abroad. While getting ripped off may… Read more Following the society-shifting developments of the last few years Year13’s After […]
Australian businesswoman Robyn Denholm is kind of a big deal. Not only is she Chair of the Australian Tech Council and operating partner at BlackBird Ventures Australia, she also succeeded none other than Elon Musk as Chair of Tesla. Yeah. She’s got many, many leatherbound books. And her apartment smells of rich mahogany (that’s an […]