In Australia it’s so common for parents to choose one sport for their child when they’re 5 or 6, then they play that same sport until they get sick of it and then give up playing sport altogether. I did the exact same thing, played soccer until a couple years ago and then gave up […]
In today’s digital landscape, it’s not uncommon for children to encounter online scams. As a parent, it’s important to know … We’ve all had those conversations with our managers about wanting to improve our productivity or professional skills, but it’s hard …
While many people see Gen Z as notorious chasers of fame and status, our research shows that the top motivators … Read more
Hardly a day goes by where you don’t see a clip on Facebook or YouTube — often just a couple of hours old — that’s already had millions of views. On the flip side, the same can be said for the creation of videos that languish with a mere few hundred views. The unpopular videos […]
Can regular exercise be as effective as a vaccine? Okay, maybe not as effective, but new evidence does suggest that it may provide a protective effect against getting seriously ill with influenza. The preliminary link between regular exercise and stronger immune systems was found recently by researchers after reviewing the studies of 16 people who […]
Email marketing has long been lauded as one of the most reliable components of an effective digital marketing strategy – and for good reason. This practice involves companies sending informational and promotional material to their database of email contacts, for example weekly newsletters, special offers, announcements, and event invitations. Whilst not a particularly glamourous or […]
A new study by Year13 and Scape, Australia’s largest owner and operator of purpose-built student accommodation, has found that more … The Gen Z LGBTQIA+ community in Australia is larger than many realise. Our Year13 research conducted over numerous surveys has … Let’s be honest. Sport participation and adolescence isn’t the most iconic of duos. […]
Has your child always enjoyed baking? Maybe they love making little treats, baking their own bread or using whatever ingredients you have lying around to make something for the sake of it. Whatever their go-to is, if it’s is something that makes them happy, a baking career could be perfect for them. Maybe they also […]
With 96% of Australian Gen Zs believing climate change is caused by humans, it’s safe to assume that they expect humans to do something about it. “Acting on climate change is so important,” an 18-year-old female from Queensland told us in our Gen Z & Corporate Activism report. “Our lives are at stake if we don’t.” That’s […]
It’s pretty safe to say that women’s sport in Australia has been kicking goals of late. We don’t mean to brag, but not only did the Matildas take out Denmark in fine form in Monday’s match, but the 6.54 million people tuning into Monday’s game smashed the record for an individual event on Channel Seven […]
Hello, I’m a Mac. And I’m a PC. To this day, Macs haven’t shaken off its image for ‘creative types’, nor PCs – in this case, largely Microsoft Windows users – for ‘business types’. But not all Windows users are suit-and-ties. They’re young Gen Zs too. For our What Gen Z Actually Do Online report, 57% […]
What better way to start 2023 than with a teaser of the top industries hiring Gen Zs in Australia over … On its face, initiatives like decarbonisation and our commitments to the Paris Agreement seem to spell the end for mining …
Gen Z’s media consumption habits have had a drastic shift away from traditional media to online. Are you keeping up? Guide your digital marketing strategy with essential insights and data from our report What Gen Z Actually Do Online – Social & Digital Media Trends 2019. Our industry-leading data will ensure your organisation successfully communicates its […]
Let’s just make this clear first and foremost. We at Year13 firmly believe beauty and wellbeing comes in all shapes … We’ve got 10 wellbeing steps to live and die by. But the good news is they’ll keep you from dying … Busted. When The Sun-Herald in 2019 reported that Cricket Australia inflated their sport […]