Above all, 2018 has been a year where loads of big brands have started paying attention to the purchasing power of Gen Z, and our favourite marketing moments reflects this. More pragmatic than their Millennial counterparts, but at the same time more globally aware due to growing up connected with digital technology their entire lives, […]
You know the saying ‘slow news week’? Well, it’s safe to say the last week has not been one of them, what with the dramatic escalation of Russia-Ukraine invasion concerns to Brittney Higgins and Grace Tame’s fiery speeches at the National Press Club. Not even the news itself has been spared, with the Spotify-Joe Rogan […]
And they’re battling it out by feeding the content-hungry with stupendously large libraries of music, films and TV shows. With so much content on offer, who’s winning over Gen Z? This is the first generation who haven’t had to wait until their favourite song is on the radio, the generation who can just choose what they want […]
Following the society-shifting developments of the last few years Year13’s After the ATAR 4 report provides an up-to-date high-level analysis … Picture this. Your Gen Z teen’s perched on the edge of their bed after what was probably a sleepless night … Students are continuously told that the last two years of high school are […]
It was supposed to be the best year of their lives. But for Gen Zs in the coronavirus classes of 2020 and 2021, it’s arguably been the most challenging. According to our Coronavirus and the Class of 2020 report into how the pandemic upended year 12 and the futures of school leavers, eight in ten Gen Zs said their mental […]
There’s no doubt about it. School sport is incredibly beneficial to kids. The physical, mental, emotional and social benefits of staying active on the reg are extensive. We’re talking increased cardiovascular fitness, improved coordination and balance, the promotion of healthy bone growth and reduced risk of obesity, cancer and diabetes. And from a psychological perspective, […]
No matter how far removed you are from your school days, the words “exam hall” are enough to spark unpleasant memories from the recesses of your mind: the constant scratching of pen on paper, the slow, even pace of exam supervisors throughout the room, the anxiety that grows with every tick of the clock. Thankfully, […]
Body image issues have impacted people of all ages, genders and cultures since the dawn of time (probably). Or at least since the dawn of the mirror. And especially since the advent of Instagram which has an endless supply of genetically blessed people flaunting their bodies. And body image problems for Gen Zs increased even […]
Hi there, reader. We have some important, yet slightly alarming news to share with you. So please take a seat. … The last two years have been a challenge for everyone, but spare a thought for the Coronavirus class of 2020-21. … Gap years are a historic rite of passage. An entire year dedicated to […]
It was considered a risky move at the time of announcement, but now more than a week out from release, Nike’s latest marketing campaign has proven to be a massive win for the brand. The ad features controversial NFL player Colin Kaepernick, who came under fire in 2016 for kneeling during the national anthem in […]
‘Just google it’. It’s become a phrase so common, it’s hard to imagine a world without it. But in a crazy turn of events, ‘googling’ might be on its way out, with nearly half (40%) of Gen Zs using TikTok and Instagram for search instead of Google Search and Maps according to the tech giant’s […]
Remember the horror on that kid’s face when he said “I see dead people” in The Sixth Sense? Now, hold onto that horror. But switch him to Gen Z. Gen Zs see plastic pollution, plastic pollution everywhere. Because it is! And because of this Gen Zs really want businesses to start cutting back on all […]
If you’re walking down the street in a business suit and see someone laying bricks down, there’s no mistake. You’re a white-collar worker. They’re a blue-collar worker. But what if you see that same bricky in their dirt-covered boots wearing a pair of VR glasses which are live feeding to a laptop next to them. […]
Millennials, we know you laid claim to the humble emoticon 🙂 But sorry… nobody even calls them that anymore 🙁 … Still relying on emails for internal communication? Your young employees may feel like they’re working for a dinosaur. While emails … We gotta laugh about the awkwardness of video calling. Try romancing or ‘keeping […]