Here at Year13 we’re dedicated to helping young people get through the hurdles of life, especially those associated with the final years of high school and transitioning into work or further study. However, unlike your regular career advisor or school principal, we’re less about marks and ATARs and more about helping students find their purpose; […]
Above all, 2018 has been a year where loads of big brands have started paying attention to the purchasing power of Gen Z, and our favourite marketing moments reflects this. More pragmatic than their Millennial counterparts, but at the same time more globally aware due to growing up connected with digital technology their entire lives, […]
Marketing successfully in the digital sphere requires constant diligence and an awareness of the latest trends to ensure we’re maintaining the most effective approach. This becomes even more apparent when targeting the youth market as their habits and interests appear increasingly strange to older generations. Gen Z offer a unique set of problems for us […]
Instagram seems quite straightforward to us. You take a photo of a cool thing, slap on an even cooler filter, post it online and wait for the likes to come in. Maybe there’s some thought behind what kind of curated persona you’re presenting to the world, but that’s about as deep as it gets. Young […]
It was considered a risky move at the time of announcement, but now more than a week out from release, Nike’s latest marketing campaign has proven to be a massive win for the brand. The ad features controversial NFL player Colin Kaepernick, who came under fire in 2016 for kneeling during the national anthem in […]
We’re barely a few weeks into 2019 and Gillette have already offered an early candidate for boldest marketing campaign of the year by taking on toxic masculinity in their latest ad. The two-minute long video features scenes of bullying, sexual harassment, mansplaining and other damaging behaviour, with a call to action for men to hold […]
Youth are an important element of any business model. And since the workplace is rapidly changing, becoming an increasingly flexible and digitally disrupted sphere, the youth are already educating their elders about how things are to be done. Young people are getting so far ahead when it comes to digital communication that we really need to […]
To be young is to have the world at your feet and this has never been as true as it is today. But for Generation Z and Millennials, this figure of speech could be better phrased as to have the world at your fingertips, and really the youth of today have both. They’ve got that […]
Those of us who are in the business of understanding the next generation tend to converge on the term “youth disengagement”. It’s a negative combination of words and it’s not thrown around lightly. Yet it’s an observation so often repeated that it’s worth explaining in detail. Governments, education providers and businesses are generally missing the […]
It’s incredible watching corporate giants like Pepsi and United Airlines fumble their way through 2017. Both companies have recently shown epic examples of how to make young people despise a brand. Their PR disasters show just how important it is for brands to be constantly taking stock of how they are perceived by the next […]
Facebook has long evolved from just being a way to keep in contact with friends and family, however one aspect … It was considered a risky move at the time of announcement, but now more than a week out from release, … It’s no industry secret that the most effective and efficient way to do […]
It was considered a risky move at the time of announcement, but now more than a week out from release, … It’s no industry secret that the most effective and efficient way to do business these days is online. With less … Those of us who are in the business of understanding the next generation […]
It was considered a risky move at the time of announcement, but now more than a week out from release, … It’s no industry secret that the most effective and efficient way to do business these days is online. With less … It is easy to discredit the stress, negativity and futility young people express […]