When the best and brightest finish school, where do they have their sights on working today? Breakthrough tech success stories like Canva and Atlassian would be high on the list, along with all those well-established top-tier finance, law and media brands graduates have always had their hearts set on. But what about a mine somewhere […]
Influencers get a bad rap. “Get a real job!” they say. Ok, some “influencers” are questionable. Influencer fraud happens, and it costs companies millions of dollars. But the truth is influencers are actually more influential than traditional celebrities with Gen Zs. Research in our What Gen Z Actually Do Online report found that 32% of Gen Zs have bought something because of […]
MMA madness has Gen Z aaaaaaall fired up. Yep, thanks to the incredible popularity of UFC, Mixed Martial Arts has become the fastest-growing sport in the world and the most popular combat sport in Australia. But should MMA – a combination of the world’s fighting styles like Brazilian jiu-jitsu, taekwondo, karate and kick-boxing – be […]
Cranes summon giant towers from the CBD floor. New light rails and motorways snake from the inner city to the burbs. From north to south and east to west tunnel boring machines cut subterranean veins for metros to glide along. All the while homes, homes and more homes spring up anywhere there’s a spare inch […]
Gen Zs have had it rough the past few years. They were the first generation in a century to be forced to complete their high school education from home, endured harsh lockdowns during critical formative years and missed important milestones they’d been looking forward to their entire lives: 18th birthdays, formals, graduations, schoolies. And when […]
Let’s be honest. Sport participation and adolescence isn’t the most iconic of duos. We’re all familiar with the stereotypes of teenagers moaning about going to gym class, drawing the sick card on sports carnivals, or even straight-up wagging when any kind of physical activity is even anticipated. But the results of our latest youth sport […]
Understanding how someone can get rich off YouTube can seem like a total mystery. I mean, we know it has something to do with views, right? With YouTube being Gen Z’s second most used social network, used by 76% of them regularly according to the findings in our What Gen Z Actually Do Online report, […]
There’s so much for high schoolers to consider. To learn a trade or a profession? Is a structured program or the flexibility of working at your own pace more attractive? How much of a factor is tuition cost, or is earning while you train more attractive given the economic impact of the pandemic? Needless to say transitioning […]
Employers, we don’t mean to alarm you. But you might be about to lose more than half of your Gen Z workforce. Not to ‘quiet quitting’, but like, actually leaving-the-company quitting. That’s according to Microsoft’s latest report, which surveyed 20,000 people from 11 countries and found that 52% of Gen Zs want to quit their […]
Marketing to Gen Z is a lot like trying to be cool in high school – if you’re trying too hard, it shows, but if you don’t try at all, you’re irrelevant. Approach them meekly and they’ll eat you alive. But if you’re feeling confident and cocky? Well, then you’re probably failing in quite spectacular fashion. […]
Recently graduated and considering taking a gap year to have a little break, mature, volunteer (or make money), perhaps get some hands-on experience before hitting the books again? Or are those feet just mighty itchy after two and a half years of pandemic lockdowns and social restrictions? We get it. We totally get it (says […]
Flared jeans. Velour sweatsuits. Butterfly clips. Britney Spears. The verdict is in: Gen Zs can’t get enough of 90s and 2000s nostalgia. And millennials are, quite frankly, confused. I mean, we can concede that Britney Spears is iconic. But flared jeans? Soggy ankles. Velour tracksuits? So 2007. Butterfly clips? Cringe. Escapism as a comfort blanket Experts […]
Ask a Gen Z what the most unforgettable part of school is and you’ll get a diverse response. Some will say it’s the fire social life. I mean – what’s more luxurious than spending every day (and parties, formals and schoolies) with your friends? Others might be thriving as they start to discover their passions […]
Their futures are shaky like a quadrangle of cards. Young high school graduates who are unsure about what they want to do next simply jump straight into uni for the sake of it. Often they’re under pressure from parents and teachers. They hope everything will fall into place once they’re there. But the stats don’t […]