School students are being left in the dark about one of Australia’s fastest-growing future industries, according to our latest research. That’s despite start-ups and industry experts demanding the training and upskilling of young people to help address the critical skills shortage in the technology sector in the federal budget. However unfortunately for them, our research […]
Gen Z are always connected to multiple devices, constantly shuffling between apps and many just honestly don’t have the attention span to read through your extensive sales pitch. For businesses they’re set to be the largest generation of consumers by 2020 with $143 billion in spending power – and that’s not counting the influence they […]
The Class of 2020 was flipped upside down by the coronavirus pandemic. But was it all bad? We surveyed over 2000 year 12 students from metropolitan, regional and rural Australia about their post-school plans and found that 22% now want to pursue a different career because of covid. While most felt their dreams were crushed, […]
Behind funny cats and dancing challenges many young people are pleading for help. Eco-anxiety, social media pressure, teenage bullying, tragic world news, financial stress – this only scratches the surface as to why suicide is a leading cause of death amongst Australians aged 15-24. It’s so serious that our Gen Z & Corporate Activism report has found mental health is […]
The AUKUS submarines deal might have been making some auk-ward headlines since it was announced in September 2021. But recently there’s been some pretty good news about the groundbreaking trilateral security pact between Australia, the United Kingdom and the United States. According to the federal government it looks like Australia’s going to need at least […]
Marketing to Gen Z is a lot like trying to be cool in high school – if you’re trying too hard, … Businesses, listen up. The results are in: Gen Zs overwhelmingly prefer you to use branded content over traditional advertising. Three … Remember the saying ‘men are from Mars and women are from Venus’? Well, […]
“Did you know you can become an accountant, a cyber security manager or an engineer through TAFE?” And, did you know you can become an accountant, a cyber security manager or an engineer through TAFE? The first part in quotes is what parents could be asking their children. The second time is us actually asking […]
When the COVID-19 pandemic triggered global lockdowns the world turned to social media apps to stay connected with their friends and family. Discord – an encrypted text, voice, and video app used by tens of millions of people worldwide – exploded in popularity. For those unfamiliar with the social media app, it’s kind of like […]
Businesses that do good don’t go unnoticed. In our Gen Z & Corporate Activism report we surveyed over 1000 young people aged 15 to 24 about what influences their spending habits and 86% said they’re willing to shell out more more on a product or service if it shares their social and environmental concerns. This means if something […]
Guide your digital marketing strategy with essential insights from our report What Gen Z Actually Do Online – Social & Digital Media Trends 2021. Our industry-leading data will ensure you successfully communicate your message with the youth market. In compiling this report we surveyed over 1000 young Australians aged 15 to 24 from across the […]
The AUKUS submarines deal might have been making some auk-ward headlines since it was announced in September 2021. But recently … Tradies might be pretty conspicuous in their hi-vis. But careers in construction aren’t too highly visible to Gen Zs. We … What better way to start 2023 than with a teaser of the top […]
You know the saying ‘slow news week’? Well, it’s safe to say the last week has not been one of … Hi there, reader. We have some important, yet slightly alarming news to share with you. So please take a seat. … Flared jeans. Velour sweatsuits. Butterfly clips. Britney Spears. The verdict is in: Gen […]
Olympia is the Swiss Army Knife when it comes to Year13’s creative assets. She takes the lead in areas like editing images, shooting videos and producing backing tracks. Olympia came to us with a passion to expand our creative suite through her unique style and delivery, which is key in creating successful youth engagement strategies.
Questioning whether you’ve chosen the right university degree at some point during your studies has been as much a rite of passage as your diet consisting of almost exclusively instant ramen and coffee. After all, our teenage formative years are defined by growth and change – and what we thought we wanted at 16 might […]
