Some things back in the day just weren’t really spoken about. Often they just weren’t even really known about or … The last two years have been a challenge for everyone, but spare a thought for the Coronavirus class of 2020-21. … According to our Gen Z Wellbeing Check 2021, mental health matters are finally going mainstream […]
There are lots of things to consider as the end of the year approaches. Consumer activity spikes throughout the holidays, as does activity on social media platforms, and young people all over Australia are making decisions about their future with their final exam results coming in. It is therefore extremely important to have a refined […]
Marketing successfully in the digital sphere requires constant diligence and an awareness of the latest trends to ensure we’re maintaining the most effective approach. This becomes even more apparent when targeting the youth market as their habits and interests appear increasingly strange to older generations. Gen Z offer a unique set of problems for us […]
Instagram seems quite straightforward to us. You take a photo of a cool thing, slap on an even cooler filter, post it online and wait for the likes to come in. Maybe there’s some thought behind what kind of curated persona you’re presenting to the world, but that’s about as deep as it gets. Young […]
Despite traditionally being used as a social tool to unite people around common interests, Facebook Groups are now also being used commercially to benefit businesses. The features associated with Groups are distinct from Facebook Pages and it is these unique capabilities that allow brands to engage their audience in ways not possible through more conventional […]
The world’s most famous Instagram egg is back in the news cycle after it ‘cracked’, baring a positive message regarding mental health. While at the outset totally bizarre, the whole spectacle – from the initial record being broken to the recent reveal – can teach us some valuable things about youth engagement. It started in […]
Email marketing has long been lauded as one of the most reliable components of an effective digital marketing strategy – and for good reason. This practice involves companies sending informational and promotional material to their database of email contacts, for example weekly newsletters, special offers, announcements, and event invitations. Whilst not a particularly glamourous or […]
One in five first-year university students across Australia drop out each year. To help educators stem the tide we’ve released a new downloadable report that explains the leading factors behind this statistic. As well we’ve outlined recommendations for better youth marketing and communication strategies to help solve the problem. Year13’s YouthSense research has found that university […]
Marketing to Gen Z has never been easy. Today in the fractured media landscape even more so. But it doesn’t have to be. Year13’s YouthSense research has found that teenagers and young twenty-somethings are watching less TV, listening to less radio and hardly reading newspapers or magazines. Most of all they want brands to be […]
Two Australian radio shock jocks ruled the Sydney airwaves in the late 1990s. John Laws and Alan Jones had hundreds of thousands of listeners tuning in to their daily 2UE talkback shows’ as they thundered into the microphone about the issues of the hour. With their influence they were famous for going after big business […]
Remember the saying ‘men are from Mars and women are from Venus’? Well, if we’re talking ‘Gens’, Boomers and Zoomers are universes apart. Boomers might have grown up in the television age, but Gen Z were practically born with a smartphone in their hand. So how do we best reach the world’s first digital natives […]
2017 is a weird year for us entitled, avocado-eating millennials. As a 22-year-old living out of home and working in a world of suits, I don’t know what the hell is going on. Confirmation bias is woven through my social media feeds; my screens are yelling at me about youth unemployment and the future of […]
The way to Gen Z’s heart is through their screens, but this insight alone is not enough to find and engage the youth of today. Within this digital world, you must know where to look, what to say and how to say it – just like in real life. The online world in which today’s […]
To be young is to have the world at your feet and this has never been as true as it is today. But for Generation Z and Millennials, this figure of speech could be better phrased as to have the world at your fingertips, and really the youth of today have both. They’ve got that […]
