Storytelling has grown to become a buzzword within marketing, despite the fact that a pairing of the two would previously… Millennials have already made their mark on the workplace and forced the hand of employers everywhere to change the nature… Facebook has long evolved from just being a way to keep in contact with friends […]
It’s incredible watching corporate giants like Pepsi and United Airlines fumble their way through 2017. Both companies have recently shown… Hardly a day goes by where you don’t see a clip on Facebook or YouTube — often just a couple… Earlier this year, Coopers Brewery suffered a massive backlash after an awkward ad campaign involving […]
For better or worse, Google exerts a lot of control over our personal lives and marketing strategies. We let it… Read more Storytelling has grown to become a buzzword within marketing, despite the fact that a pairing of the two would previously… Read more Millennials have already made their mark on the workplace and forced […]
If you’ve been closely monitoring your Facebook feed lately, you may have noticed a dramatic change in the NSW Police… Read more It’s incredible watching corporate giants like Pepsi and United Airlines fumble their way through 2017. Both companies have recently shown… Read more Hardly a day goes by where you don’t see a clip […]
They’re inseparable. Matt Ford, 26, and Jack Steele, 27, are the two-and-only behind the comedy skits of The Inspired Unemployed, but many people don’t know what sealed their solid friendship before they rocketed to social media fame. As part of our Year13 Expo during National Careers Week this year helping young people plan their futures, Year13 founder […]
We won’t make any grand assumptions about what men like or what women like. We’ll leave that up to au John Gray whose book we ripped off this headline for. But our What Gen Z Actually Do Online report might have some clues. The findings from our research into young Aussies media habits have revealed that between the social media […]
When US teen pop sensation Olivia Rodriguez’s single “Good 4 U” was released in May this year, millennials around the world collectively did a double-take. “100% rip off of Paramore,” wrote one user in a comment on Celeste Nicole’s TikTok video which satirised the similarities between Rodrigo’s number one hit with 2000s American rock band Paramore’s […]
Guide your digital marketing strategy with essential insights from our report What Gen Z Actually Do Online – Social & Digital Media Trends 2021. Our industry-leading data will ensure you successfully communicate your message with the youth market. In compiling this report we surveyed over 1000 young Australians aged 15 to 24 from across the […]
Are you a dog or cat person? Tea or coffee drinker? iPhone or Android user? All very important questions that… Read more 2021 has been a shocker. But now that we’re finally emerging on the other side in one piece, students can… Read more Still relying on emails for internal communication? Your young employees may […]
Gen Zs just aren’t that interested in getting their hands dirty. For a career instead they are far more likely to opt for helping our sick and elderly, educating our students, fighting our court battles or looking after our computer systems. But where does Australia need new workers most? According to the Australian Federal Government’s […]
They’re like a Big Bang moment. They explode out of nowhere and then consume our existence. Some will be flash in the pans – guitars and skateboards gathering dust – while others burn bright for our entire lives. But unlike the Big Bang our passions do not just appear out of thin air. Someone, some […]
Cryptocurrency isn’t just for the tech bros, bro. Year13’s YouthSense research has found that 9% of Gen Zs have bought cryptocurrency – 16% of males and 4% of females. Gathering on Reddit and Discord to discuss Bitcoin, Ethereum and other digital currencies, they analyse news, exchange advice and debate economic theories. With low barriers to […]
Ah, Year 12. Pressure, excitement, bittersweetness. For what’s already an emotional and defining year, the tornado that is COVID-19 flipped the Class of 2020 upside down. To find out how career dreams have been affected, Year13’s YouthSense research team surveyed over 2000 year 12 students from metropolitan, regional and rural Australia as part of our Coronavirus […]
Our third flagship paper uses data from responses of nearly 5,000 young people across three national surveys between May 2019 and December 2019. After The ATAR III examines how passion and purpose can be the key to solving many of society’s biggest and costliest problems from unemployment to mental health. It shows how vital the […]
