With final exams for high school leavers fast approaching, the question of what to do next becomes even more prevalent amongst youth. As educators it’s essential for us to be joining this conversation so that young people know what we have to offer them. However, it’s not enough to keep communicating with students like we […]
Last month the World Economic Forum released their latest Future Of Jobs Report which discussed expected job trends between 2018-2022 across 20 countries and 12 industry sectors. They focused on the rise of automation, robotisation and digitisation which is projected to change how we think about work in upcoming years. Here are five key points for […]
Millennials have already made their mark on the workplace and forced the hand of employers everywhere to change the nature of jobs and employment in general; much has been said about these newfangled open-plan offices and collaborative teams made up of flexible employees who have grown up alongside the gig economy and would sooner jump […]
Along with marking the start of the holiday period, Black Friday is one of the biggest days for businesses and consumers alike as sales and promises of strong purchasing behaviour has everyone rushing to take advantage. However, with every brand and retailer trying to maximise their profits on this day, marketers need to be extra […]
Here at Year13 we’re dedicated to helping young people get through the hurdles of life, especially those associated with the final years of high school and transitioning into work or further study. However, unlike your regular career advisor or school principal, we’re less about marks and ATARs and more about helping students find their purpose; […]
Above all, 2018 has been a year where loads of big brands have started paying attention to the purchasing power of Gen Z, and our favourite marketing moments reflects this. More pragmatic than their Millennial counterparts, but at the same time more globally aware due to growing up connected with digital technology their entire lives, […]
Marketing successfully in the digital sphere requires constant diligence and an awareness of the latest trends to ensure we’re maintaining the most effective approach. This becomes even more apparent when targeting the youth market as their habits and interests appear increasingly strange to older generations. Gen Z offer a unique set of problems for us […]
Instagram seems quite straightforward to us. You take a photo of a cool thing, slap on an even cooler filter, post it online and wait for the likes to come in. Maybe there’s some thought behind what kind of curated persona you’re presenting to the world, but that’s about as deep as it gets. Young […]
It was considered a risky move at the time of announcement, but now more than a week out from release, Nike’s latest marketing campaign has proven to be a massive win for the brand. The ad features controversial NFL player Colin Kaepernick, who came under fire in 2016 for kneeling during the national anthem in […]
We’re barely a few weeks into 2019 and Gillette have already offered an early candidate for boldest marketing campaign of the year by taking on toxic masculinity in their latest ad. The two-minute long video features scenes of bullying, sexual harassment, mansplaining and other damaging behaviour, with a call to action for men to hold […]
Youth are an important element of any business model. And since the workplace is rapidly changing, becoming an increasingly flexible and digitally disrupted sphere, the youth are already educating their elders about how things are to be done. Young people are getting so far ahead when it comes to digital communication that we really need to […]
To be young is to have the world at your feet and this has never been as true as it is today. But for Generation Z and Millennials, this figure of speech could be better phrased as to have the world at your fingertips, and really the youth of today have both. They’ve got that […]
Those of us who are in the business of understanding the next generation tend to converge on the term “youth disengagement”. It’s a negative combination of words and it’s not thrown around lightly. Yet it’s an observation so often repeated that it’s worth explaining in detail. Governments, education providers and businesses are generally missing the […]