You’ve probably heard this marketing phrase before and dismissed it as nonsensical jargon, but evergreen content is the real deal. It’s a proven method used by publishers everywhere as a way to gain consistent traffic all year round, but its usefulness also extends beyond businesses in the media industry. Any company that publishes content can […]
Earlier this year, Coopers Brewery suffered a massive backlash after an awkward ad campaign involving them and The Bible Society went viral, resulting in a movement to #BoycottCoopers. The long lasting effects of this campaign remain to be seen, but in talking about engaging Millennials and Gen Z, it was basically a case study of […]
A reputation 155 years in the making can take just 7 minutes and 16 seconds to evaporate – just ask Coopers. The beer brewery’s recent murky involvement with The Bible Society’s video debate into same-sex marriage, as part of their ‘Keep It Light’ campaign to show how contentious issues can be debated respectfully, backfired, to say […]
It’s incredible watching corporate giants like Pepsi and United Airlines fumble their way through 2017. Both companies have recently shown… Read more Hardly a day goes by where you don’t see a clip on Facebook or YouTube — often just a couple… Read more Earlier this year, Coopers Brewery suffered a massive backlash after an […]
The way to Gen Z’s heart is through their screens, but this insight alone is not enough to find and engage the youth of today. Within this digital world, you must know where to look, what to say and how to say it – just like in real life. The online world in which today’s […]
Hardly a day goes by where you don’t see a clip on Facebook or YouTube — often just a couple of hours old — that’s already had millions of views. On the flip side, the same can be said for the creation of videos that languish with a mere few hundred views. The unpopular videos […]
It is easy to discredit the stress, negativity and futility young people express toward high school, especially when we look back on our own lives and our own school experiences. In comparison to the responsibilities of adult life, being a teenager sounds like a carefree dream. We find ourselves thinking ‘come on kids, it’s not […]
Storytelling has grown to become a buzzword within marketing, despite the fact that a pairing of the two would previously be considered somewhat of an unholy matrimony; gone are the days where you could simply slap up a banner ad and call it day. The effectiveness of telling stories has now been established to the […]
It’s no industry secret that the most effective and efficient way to do business these days is online. With less overheads, a global reach and a huge increase of Millennial and Gen Z customers, conducting business online has been firmly established as a necessity, rather than an option. Buying stuff online was a change ushered […]
Facebook has long evolved from just being a way to keep in contact with friends and family, however one aspect of the platform has largely retained its original purpose – until now. Messenger is increasingly being used by businesses to streamline customer engagement along each stage of the user journey; Facebook has revealed that over […]
For better or worse, Google exerts a lot of control over our personal lives and marketing strategies. We let it inform our consumer choices and important life decisions – we even ask it questions about our health and seek relationship advice through it. With every use it collects data about us and our behaviour, allowing […]
There are lots of things to consider as the end of the year approaches. Consumer activity spikes throughout the holidays, as does activity on social media platforms, and young people all over Australia are making decisions about their future with their final exam results coming in. It is therefore extremely important to have a refined […]
Grabbing hold of Gen Z can be as hard as catching a bouncy ball in a squash court – one moment they’re here, the next they’re over there, and just when you manage to get your hands on them for a second they slip right through and are off somewhere else. The upshot is that the […]