Year13 and YouthSense’s primary skill is recognised in our ability to create awareness, communicate and engage with our youth audience. In 2016, Year13 and YouthSense brought forth its first Youth Engagement Summit; YES16, which focused on providing the tools and resources to the VET, Tertiary Education, Career Advice, Employment and Government sectors that are needed […]
(Insert sport name) is for girls. (Insert sport name) is for boys. Yeah, nah. Not for Gen Zs. At least … Puberty and body image don’t have the best relationship. Throw sport in the mix and for some young people it’s … The life of a teenage girl is frantic. Study, sport, socialising – sometimes […]
While many people see Gen Z as notorious chasers of fame and status, our research shows that the top motivators … Read more
It’s more important than a fat pay cheque. It’s more important than being able to roll out of bed a little later and rock up to work at the time they want. It’s even more important than being able to work from a hammock on a tropical island. Because without this number one thing everything […]
While many people see Gen Z as notorious chasers of fame and status, our research shows that the top motivators … If you read a headline saying that 80% of people in a particular career or industry reported having high satisfaction … So your child’s managed to land their first job. Woohoo! Now, while this […]
Gen Zs wanna be millionaires, so freakin’ bad. And to buy all the things they never had, they’re jumping into … Cryptocurrency isn’t just for the tech bros, bro. Year13’s YouthSense research has found that 9% of Gen Zs have bought …
So your child’s managed to land their first job. Woohoo! Now, while this is an exciting new adventure, it can … There’s never been a better time to get into tech. Figures just released by the Tech Council show the overall … When we discuss young people’s career development, we (rightly) focus on areas such […]
If you have Gen Z children who are planning to explore the world, you’re likely concerned about how they’ll manage their finances during their travels. One choice worth considering is a travel money card. These cards offer several benefits that will supply peace of mind for both you and your children. Let’s delve into how […]
Let’s play a little word association. Please, take a seat and make yourself comfortable. Perhaps imagine you’re lying back on … The HSC doesn’t define students, but as one of their first stepping stones to achieving their career goals, it can … Ah, Year 12. Pressure, excitement, bittersweetness. For what’s already an emotional and defining […]
If you read a headline saying that 80% of people in a particular career or industry reported having high satisfaction levels with their employers, which jobs immediately come to mind? International models? Firefighters? Ice-cream testers? How about accountants? Despite the stereotypes pushed by media, accounting has been shown to be one of the most satisfying […]
Blake started alongside the founders as a freckly 19-year-old shortly after leaving her uni degree. Blake has completely broken the mould of whatever it means to be a dropout, working her way up from a freelance writing gig to become the Marketing Director. Blake’s intimate understanding of the youth cohort drives the user experience behind Year13 and […]
It almost seems too crazy to ask. It’s so deeply ingrained in schooling that would it actually be proper schooling without it? But what if we ditched grades at school once and for all? This idea was recently thrown forward by a teacher in a post for the bigthinkers Instagram account. “I started my journey […]
Whether they like it or are even aware of it, consumers are constantly bombarded with advertising online. Banner ads, pop-ups, Google Ads, in-stream videos, emails, Instagram stories – there are even ads on messenger apps now. But despite, or perhaps because of these so-called modern innovations, the age old problem of youth marketing remains: how […]
Let’s play ‘first word comes to mind’. Here’s your card: Gen Z. Your answer? Probably “TikTok”, right? But the “TikTok Generation” label can be misconstrued. Sure, Gen Z and TikTok hit the ground running, but our What Gen Z Actually Do Online report has found that their most used and favourite social app is, by quite a long […]