Download Now Gen Z’s media consumption habits have had a drastic shift away from traditional to online. Are you keeping… Read more Download Now How a pandemic upended Year 12 and their futures Find out what it was like for year 12s… Read more Download Now We’ve found out the top 20 social & environmental […]
Instagram seems quite straightforward to us. You take a photo of a cool thing, slap on an even cooler filter, post it online and wait for the likes to come in. Maybe there’s some thought behind what kind of curated persona you’re presenting to the world, but that’s about as deep as it gets. Young […]
Australia has a critical shortage of teachers. And nurses. And engineers. And it’s serious. New South Wales alone will be short-staffed by a shocking 1,700 teachers by 2025. According to research by Health Workforce Australia, that shortfall skyrockets 100,000 nurses in the same time period. And, exacerbated by the COVID-19 pandemic, engineering job vacancies have […]
Far from just wanting a relaxed work environment where they can dream the day away, Gen Zs mean business. Our research has uncovered key insights into young people’s values, especially when it comes to their future. Gen Z have identified passion, money and career growth potential as the most important factors when deciding their future. An 18-year-old […]
The Gen Z LGBTQIA+ community in Australia is larger than many realise. Our Year13 research conducted over numerous surveys has found that a quarter of Australian Gen Zs identify as LGBTQIA+. Yup, one in four Gen Zs. This means there’s a pretty high chance that your child isn’t heterosexual or cisgender. It also means that […]
The world’s most famous Instagram egg is back in the news cycle after it ‘cracked’, baring a positive message regarding mental health. While at the outset totally bizarre, the whole spectacle – from the initial record being broken to the recent reveal – can teach us some valuable things about youth engagement. It started in […]
Forget street cred. You know what’s really slayin’ amongst Gen Zs? Micro-cred…entials. I’ll see myself out. In case you’re unfamiliar with the term, micro-credentials are (you guessed it) small courses people can undertake in specific areas of study. As Simon Leonard elaborated for The Conversation, micro-credentials “focus on updating or gaining new skills in a […]
In this 13 Reasons Why series we explore the different problems Gen Z are dealing with as told to us by them. Through their own words we’ll see what leads to young people’s mental health problems. Looking in the mirror and doubting who’s staring back at you. It’s a crappy part of growing up. Doubting […]
The way to Gen Z’s heart is through their screens, but this insight alone is not enough to find and engage the youth of today. Within this digital world, you must know where to look, what to say and how to say it – just like in real life. The online world in which today’s […]
Memes are a Gen Z love language. But there are clear and fine lines to what’s inspiring or cringe-worthy. Year13’s YouthSense research has found the crucial do’s and don’ts of meme marketing. First, a (very) quick lesson on meme culture. Internet memes are ‘units of culture’ that are imitated and spread widely. It’s diverse – […]
Welcome to the new hustle. Year13’s YouthSense research has found that 39% of Gen Z university students would like to develop a start-up business during their studies. It’s understandable. These young people have grown up with exploding tech and innovation empires like Facebook, Airbnb and Uber all around them. Just about every year they’ve been alive […]
Businesses, listen up. The results are in: Gen Zs overwhelmingly prefer you to use branded content over traditional advertising. Three out of four Gen Zs (74%), to be precise. But what makes branded content different, you ask? Well, while traditional ads sell directly sell to you, branded content is centered around being helpful or entertaining […]
Millennials have already made their mark on the workplace and forced the hand of employers everywhere to change the nature of jobs and employment in general; much has been said about these newfangled open-plan offices and collaborative teams made up of flexible employees who have grown up alongside the gig economy and would sooner jump […]
The teenage covid anxiety problem is everywhere. Year 12 is a challenging year for everyone. But add a global pandemic to the mix, and it’s no wonder Gen Z school leavers say they’re struggling. A staggering 79% of students said their mental health had been negatively impacted the pandemic, according to our Coronavirus & the Class of 2020 report. Twenty-eight […]