When US teen pop sensation Olivia Rodriguez’s single “Good 4 U” was released in May this year, millennials around the world collectively did a double-take. “100% rip off of Paramore,” wrote one user in a comment on Celeste Nicole’s TikTok video which satirised the similarities between Rodrigo’s number one hit with 2000s American rock band Paramore’s […]
Guide your digital marketing strategy with essential insights from our report What Gen Z Actually Do Online – Social & Digital Media Trends 2021. Our industry-leading data will ensure you successfully communicate your message with the youth market. In compiling this report we surveyed over 1000 young Australians aged 15 to 24 from across the […]
Are you a dog or cat person? Tea or coffee drinker? iPhone or Android user? All very important questions that… Read more 2021 has been a shocker. But now that we’re finally emerging on the other side in one piece, students can… Read more Still relying on emails for internal communication? Your young employees may […]
Gen Zs just aren’t that interested in getting their hands dirty. For a career instead they are far more likely to opt for helping our sick and elderly, educating our students, fighting our court battles or looking after our computer systems. But where does Australia need new workers most? According to the Australian Federal Government’s […]
They’re like a Big Bang moment. They explode out of nowhere and then consume our existence. Some will be flash in the pans – guitars and skateboards gathering dust – while others burn bright for our entire lives. But unlike the Big Bang our passions do not just appear out of thin air. Someone, some […]
Cryptocurrency isn’t just for the tech bros, bro. Year13’s YouthSense research has found that 9% of Gen Zs have bought cryptocurrency – 16% of males and 4% of females. Gathering on Reddit and Discord to discuss Bitcoin, Ethereum and other digital currencies, they analyse news, exchange advice and debate economic theories. With low barriers to […]
Ah, Year 12. Pressure, excitement, bittersweetness. For what’s already an emotional and defining year, the tornado that is COVID-19 flipped the Class of 2020 upside down. To find out how career dreams have been affected, Year13’s YouthSense research team surveyed over 2000 year 12 students from metropolitan, regional and rural Australia as part of our Coronavirus […]
Our third flagship paper uses data from responses of nearly 5,000 young people across three national surveys between May 2019 and December 2019. After The ATAR III examines how passion and purpose can be the key to solving many of society’s biggest and costliest problems from unemployment to mental health. It shows how vital the […]
Australia is facing a skills shortage and TAFE is the frontrunner to help solve this. Currently even with the positive work done by individual TAFE organisations to attract new students there is still a knowledge gap with some students, parents and teachers which is propagating the skills shortage issue, according to a new Year13 and […]
What other people say has a huge influence on us. Equally, what they don’t say does too. It’s here where in some schools across Australia TAFE and VET have a problem. The burning question on every students lips as they get towards graduation is ‘what am I gonna do after school?’ But from their teachers […]
You’ve probably heard this marketing phrase before and dismissed it as nonsensical jargon, but evergreen content is the real deal. It’s a proven method used by publishers everywhere as a way to gain consistent traffic all year round, but its usefulness also extends beyond businesses in the media industry. Any company that publishes content can […]
Earlier this year, Coopers Brewery suffered a massive backlash after an awkward ad campaign involving them and The Bible Society went viral, resulting in a movement to #BoycottCoopers. The long lasting effects of this campaign remain to be seen, but in talking about engaging Millennials and Gen Z, it was basically a case study of […]
A reputation 155 years in the making can take just 7 minutes and 16 seconds to evaporate – just ask Coopers. The beer brewery’s recent murky involvement with The Bible Society’s video debate into same-sex marriage, as part of their ‘Keep It Light’ campaign to show how contentious issues can be debated respectfully, backfired, to say […]