If you read a headline saying that 80% of people in a particular career or industry reported having high satisfaction levels with their employers, which jobs immediately come to mind? International models? Firefighters? Ice-cream testers? How about accountants? Despite the stereotypes pushed by media, accounting has been shown to be one of the most satisfying […]
Blake started alongside the founders as a freckly 19-year-old shortly after leaving her uni degree. Blake has completely broken the mould of whatever it means to be a dropout, working her way up from a freelance writing gig to become the Marketing Director. Blake’s intimate understanding of the youth cohort drives the user experience behind Year13 and […]
It almost seems too crazy to ask. It’s so deeply ingrained in schooling that would it actually be proper schooling without it? But what if we ditched grades at school once and for all? This idea was recently thrown forward by a teacher in a post for the bigthinkers Instagram account. “I started my journey […]
Whether they like it or are even aware of it, consumers are constantly bombarded with advertising online. Banner ads, pop-ups, Google Ads, in-stream videos, emails, Instagram stories – there are even ads on messenger apps now. But despite, or perhaps because of these so-called modern innovations, the age old problem of youth marketing remains: how […]
Let’s play ‘first word comes to mind’. Here’s your card: Gen Z. Your answer? Probably “TikTok”, right? But the “TikTok Generation” label can be misconstrued. Sure, Gen Z and TikTok hit the ground running, but our What Gen Z Actually Do Online report has found that their most used and favourite social app is, by quite a long […]
Messaging has revolutionised how young people interact. Asked which way they prefer to communicate with their mates, 80% said messaging before phone call (11%), video call (6%) and audio message (3%). It’s no wonder then that 88% of Gen Zs message on a daily basis. So, which messaging apps are winning them over and why? […]
In Australia it’s so common for parents to choose one sport for their child when they’re 5 or 6, then they play that same sport until they get sick of it and then give up playing sport altogether. I did the exact same thing, played soccer until a couple years ago and then gave up […]
In today’s digital landscape, it’s not uncommon for children to encounter online scams. As a parent, it’s important to know … We’ve all had those conversations with our managers about wanting to improve our productivity or professional skills, but it’s hard …
While many people see Gen Z as notorious chasers of fame and status, our research shows that the top motivators … Read more
Hardly a day goes by where you don’t see a clip on Facebook or YouTube — often just a couple of hours old — that’s already had millions of views. On the flip side, the same can be said for the creation of videos that languish with a mere few hundred views. The unpopular videos […]
Can regular exercise be as effective as a vaccine? Okay, maybe not as effective, but new evidence does suggest that it may provide a protective effect against getting seriously ill with influenza. The preliminary link between regular exercise and stronger immune systems was found recently by researchers after reviewing the studies of 16 people who […]
Email marketing has long been lauded as one of the most reliable components of an effective digital marketing strategy – and for good reason. This practice involves companies sending informational and promotional material to their database of email contacts, for example weekly newsletters, special offers, announcements, and event invitations. Whilst not a particularly glamourous or […]
A new study by Year13 and Scape, Australia’s largest owner and operator of purpose-built student accommodation, has found that more … The Gen Z LGBTQIA+ community in Australia is larger than many realise. Our Year13 research conducted over numerous surveys has … Let’s be honest. Sport participation and adolescence isn’t the most iconic of duos. […]
Has your child always enjoyed baking? Maybe they love making little treats, baking their own bread or using whatever ingredients you have lying around to make something for the sake of it. Whatever their go-to is, if it’s is something that makes them happy, a baking career could be perfect for them. Maybe they also […]
