It’s one of the most dreaded (and patronising) questions we could be asked a teen. “So, what do you want to be when you grow up?” Shudder. I mean come on – we’re only just starting to get to know ourselves. Learning what we like and what we dislike. Discovering what kind of music we’re […]
Did you know that one in three (33%) school students don’t know what they want to do after school? That means one in three young people finish school potentially suffering a lack of certainty about their future. This often sees young people going into a uni degree or some other course for the hell of […]
Marketing to Gen Z is a lot like trying to be cool in high school – if you’re trying too hard, … We’re barely a few weeks into 2019 and Gillette have already offered an early candidate for boldest marketing campaign of … Above all, 2018 has been a year where loads of big brands have […]
Existential crises used to be the right of passage for the middle-aged. But the crisis of hope is emerging increasingly among Gen Z teens – and it’s so widespread that a new term for it has emerged – Gen Z Dread. Gen Z teens told us their Gen Z Dread is born from constant anxiety […]
There was a time when as a young person, all you cared about was lip gloss and boys, or arcade games and girls. There was the tele, teen mags, and Blockbuster tapes for entertainment. And there were school hours and the library’s encyclopedias for learning. The 2020s are not so innocent. Phone in hand, young […]
While Gen Zs are smashing stigmas surrounding seeking help for mental health problems have we in the process forgotten about another important and effective mental health hack for teens? That’s a solid ‘yep’ according to the results of one of the latest studies into the relationship between sport and mental health in children and adolescents. […]
Gen Z has been called many things, but their latest nickname might surprise you. May we introduce you to Generation Sober. When we asked Australian teenagers aged 15 to 19 about their drinking habits for our Gen Z Wellbeing Check report, 44% told us they never drink, 29% said they only do occasionally, 7% said […]
Did you know that this year there are 6 million Gen Zs in Australia? That’s a whooooooole lotta investment potential if Stockhead is right about Gen Z being the fastest-growing investor base in Australia. Naturally, we got mighty curious about the investment mindset of Gen Zs and got to work, surveying hundreds of young Australians […]
Forget the stereotypes of rich hippies, organic products are booming in popularity. At least with young people. Initially a niche market embraced by the ultra-health conscious, Millennials and Gen Z have well and truly made organic mainstream. Almost half of the Gen Zs we surveyed for our Gen Z & Corporate Activism report said whether a product […]
Best. Manager. Ever! No, you don’t need ping pong tables or craft beer-on-tap. Not even bring-your-dog-to-work days. While that might’ve worked for millennials, the latest generation in the workforce thinks differently. Gen Zs are our first true digital natives. More digitally connected, more socially aware, more progressively-minded. To be a legend of a boss for […]
The results are in, and it looks like Gen Zs might be the catalyst to a meat-free, plant-based future. A whopping 87% of Gen Zs say they could be convinced to switch to meat-free protein alternatives. But there’s a plot twist: Gen Zs actually think being vegan is cringey af. In fact, they’re not alone. […]
Working part-time is almost like a rite of passage for young Australians. It can be a great way to learn soft skills and gain valuable professional work experience. And the friends you make along the way? They can make it a helluva lot of fun. But heavy workloads, disability, illness or injury, location isolation, long […]
Wacky transitions, nonsensical dialogues, distorted audio. On the level of 1 to ‘making sense of people who believe Earth is flat’, how puzzled are you by Gen Z humour? At least science confirms we’re living on a spherical celestial body. But until there are peer-reviewed studies on the serious subject matter of what brings Gen […]
Youth are an important element of any business model. And since the workplace is rapidly changing, becoming an increasingly flexible and digitally disrupted sphere, the youth are already educating their elders about how things are to be done. Young people are getting so far ahead when it comes to digital communication that we really need to […]
