Gen Zs want to undo the damage older generations left them. Increasingly, with every decision they make on a daily basis – the clothes they wear, the food they eat, the way they travel, the things they use, and even the way they consume the most basic essentials like water and energy – sustainability is […]
Gen Zs have a bit of a rep for being ‘Generation Anxious’. Our Gen Z Wellbeing Check report found out specifically what mental health issues they were experiencing, and only 18% said “none of the above”. That means chances are, your kid might just be struggling with their mental health. So what does a parent […]
They’re just lazy. They just need to focus. They just need more self-discipline. Urgh. We can just feel those who’ve been living with ADHD shuddering at the memory of battling other people’s opinions about the condition: in the classroom, in the playground, and in the workplace. Thankfully, awareness campaigns and formal recognition under Australia’s Disability […]
Marketing to Gen Z has never been easy. Today in the fractured media landscape even more so. But it doesn’t have to be. Year13’s YouthSense research has found that teenagers and young twenty-somethings are watching less TV, listening to less radio and hardly reading newspapers or magazines. Most of all they want brands to be […]
What does the CEO of one of the world’s most successful software companies have in common with an Aussie Gen Z? When it comes to tech billionaire and Atlassian co-founder Mike Cannon-Brookes, it’s all about the rage. And boy, did the environmental philanthropist have some advice for Gen Zs about how to win the fight […]
Fierce. Formidable. Fearless. That’s how the media described Brittany Higgins and former Australian of the Year Grace Tame’s address at the hotly anticipated Press Club address last month. Their message was loud and clear: the plight of sexual violence survivors would no longer be shoved under the rug. That it’s time we insist on shedding […]
It is easy to discredit the stress, negativity and futility young people express toward high school, especially when we look back on our own lives and our own school experiences. In comparison to the responsibilities of adult life, being a teenager sounds like a carefree dream. We find ourselves thinking ‘come on kids, it’s not […]
e know: getting your teen out of bed can be a drag. But aside from testing your patience, did you … Did you know that until 1995 you could still light up a ciggie in a hospital? That sure seems like … We’ve got 10 wellbeing steps to live and die by. But the good […]
It’s a fact – higher education has never been so accessible for young Australians. But the smorgasbord of degrees, qualifications, … In case you missed it, Aussie unis have regained their bragging rights as some of the best in the world … If Australia’s performance in the latest Quacquarelli Symonds (QS) rankings could be summarised […]
If we were asked to picture a worker who uses digital technology, our first thought would most likely be someone working in an IT department of a large corporation, or a Silicon Valley entrepreneur. However, the truth is that these types of professionals represent a very small portion of the working population that uses digital […]
How can we be smarter, kinder, and just all-round less irritable, more pleasant human beings? It’s that elusive, oh-so precious … Q: What do trigonometry, the periodic table and Shakespeare have in common? A: The groans of students. When will I ever … Ever heard this one? If you have 4 pencils and I have 7 […]
And they’re battling it out by feeding the content-hungry with stupendously large libraries of music, films and TV shows. With … “What’s everyone listening to this morning?” Apple Music asked on Twitter. “Spotify,” came the burn of the century in response. … Most Gen Zs will never know the thrilling experience of illegally downloading music […]
For better or worse, Google exerts a lot of control over our personal lives and marketing strategies. We let it inform our consumer choices and important life decisions – we… Read more Storytelling has grown to become a buzzword within marketing, despite the fact that a pairing of the two would previously be considered somewhat […]
There’s never been a better time to get into tech. Figures just released by the Tech Council show the overall … What better way to start 2023 than with a teaser of the top industries hiring Gen Zs in Australia over … On some level we’ve heard or experienced the idea that our youngest generations […]