Those of us who are in the business of understanding the next generation tend to converge on the term “youth disengagement”. It’s a negative combination of words and it’s not thrown around lightly. Yet it’s an observation so often repeated that it’s worth explaining in detail. Governments, education providers and businesses are generally missing the […]

It’s incredible watching corporate giants like Pepsi and United Airlines fumble their way through 2017. Both companies have recently shown epic examples of how to make young people despise a brand. Their PR disasters show just how important it is for brands to be constantly taking stock of how they are perceived by the next […]

Facebook has long evolved from just being a way to keep in contact with friends and family, however one aspect … It was considered a risky move at the time of announcement, but now more than a week out from release, … It’s no industry secret that the most effective and efficient way to do […]

It was considered a risky move at the time of announcement, but now more than a week out from release, … It’s no industry secret that the most effective and efficient way to do business these days is online. With less … Those of us who are in the business of understanding the next generation […]

It was considered a risky move at the time of announcement, but now more than a week out from release, … It’s no industry secret that the most effective and efficient way to do business these days is online. With less … It is easy to discredit the stress, negativity and futility young people express […]

Millennials have already made their mark on the workplace and forced the hand of employers everywhere to change the nature… Read more Facebook has long evolved from just being a way to keep in contact with friends and family, however one aspect… Read more Last month the World Economic Forum released their latest Future Of […]

Despite traditionally being used as a social tool to unite people around common interests, Facebook Groups are now also being… Read more We’re barely a few weeks into 2019 and Gillette have already offered an early candidate for boldest marketing campaign of… Read more Instagram seems quite straightforward to us. You take a photo of […]

Despite traditionally being used as a social tool to unite people around common interests, Facebook Groups are now also being used commercially to benefit businesses. The features associated with Groups are distinct from Facebook Pages and it is these unique capabilities that allow brands to engage their audience in ways not possible through more conventional […]

The world’s most famous Instagram egg is back in the news cycle after it ‘cracked’, baring a positive message regarding mental health. While at the outset totally bizarre, the whole spectacle – from the initial record being broken to the recent reveal – can teach us some valuable things about youth engagement. It started in […]

According to data released by LinkedIn this year, these are the skills companies are looking for most in 2019. These soft and hard skills are in line with an earlier report by the World Economic Forum that suggests emerging technology and automation will cause the workplace to further value ‘human’ skills unable to be replicated […]

Email marketing has long been lauded as one of the most reliable components of an effective digital marketing strategy – and for good reason. This practice involves companies sending informational and promotional material to their database of email contacts, for example weekly newsletters, special offers, announcements, and event invitations. Whilst not a particularly glamourous or […]