Last month the World Economic Forum released their latest Future Of Jobs Report which discussed expected job trends between 2018-2022 across… Read more With final exams for high school leavers fast approaching, the question of what to do next becomes even more prevalent… Read more Those of us who are in the business of understanding the […]
Here at Year13 we understand that it’s difficult for high school students to decide what they want to do with their lives, especially with everything else going on during this time. Your children are facing a whole range of adversities from exams and assignments to mounting peer pressure and crossing milestones, like getting their driving […]
2017 is a weird year for us entitled, avocado-eating millennials. As a 22-year-old living out of home and working in a world of suits, I don’t know what the hell is going on. Confirmation bias is woven through my social media feeds; my screens are yelling at me about youth unemployment and the future of […]
Here at Year13 we understand that it’s difficult for high school students to decide what they want to do with … Read more
If you’ve been closely monitoring your Facebook feed lately, you may have noticed a dramatic change in the NSW Police Force social media strategy. Their humorous and casual tone was a bit of a risky change for a serious government agency, but it seems to have paid off, resulting in a significant increase in their […]
“You’ll never get anywhere being the class clown.” Saxon is the founder of Year13, a boisterous and passionate visionary with a mission to help young people navigate the crazy cycles of life. Unfortunately, being 27, he does bring up the office median age to 23, but the energy he puts into the execution of his […]
The way to Gen Z’s heart is through their screens, but this insight alone is not enough to find and engage the youth of today. Within this digital world, you must know where to look, what to say and how to say it, just like in real life. The online world in which today’s students […]
It is no secret that young people are becoming increasingly unresponsive to the way brands, schools, parents and Government are trying to get their attention, through our research, we have found that “74% of Young people feel brands don’t engage with them effectively.” YouthSense is powered by the team behind Year13 who are dedicated to bridging the gap […]
To be young is to “have the world at your feet” and this has never been so true as it is today. But for Generation Z and millennials, this figure of speech could be better phrased as “to have the world at your fingertips”, and really the youth of today have both. They’ve got that […]
To be young is to “have the world at your feet” and this has never been so true as it is today. But for Generation Z and millennials, this figure of speech could be better phrased as “to have the world at your fingertips”, and really the youth of today have both. They’ve got that […]
If you’ve been closely monitoring your Facebook feed lately, you may have noticed a dramatic change in the NSW Police Force social media strategy. Their humorous and casual tone was a bit of a risky change for a serious government agency, but it seems to have paid off, resulting in a significant increase in their […]
It is easy to discredit the stress, negativity and futility young people express toward high school, especially when we look back on our own lives and our own school experiences. In comparison to the responsibilities of adult life, being a teenager sounds like a carefree dream. We find ourselves thinking ‘come on kids, it’s not […]
Those of us who are in the business of understanding the next generation tend to converge on the term “youth disengagement”. It’s a negative combination of words and it’s not thrown around lightly. Yet it’s an observation so often repeated that it’s worth explaining in detail. Governments, education providers and businesses are generally missing the […]
Year13’s first research paper, ‘After The ATAR: Understanding How Gen Z Transition Into Further Education and Employment’ combines the fascinating results of four surveys into Australian high school students. Year13 saw over 7300 responses to questions regarding the ATAR, parents and career advisors, VET, employment and education and how their post-school trajectory made them feel. […]
