Tech entrepreneur. Business magnate. Space explorer. Philanthropist. Angel investor. Social media mogul. Father of ten (Yeah, you read that right. Ten). And until recently, world’s most richest man 😅 Yep, safe to say Elon Musk has racked up a pretty impressive repertoire of accomplishments in his 51 years on planet Earth.  But can he now […]

It’s the moment you’ve been waiting for. Or dreading. Your beloved child is finally moving out of the family home. There’s probably a myriad of (likely conflicting) feelings you’re experiencing right now as a parent – worry, pride, stress, and sadness, just to name a few. You might even be freaking out a little bit. […]

[alert type=”warning” dismissable=”true”]Be careful![/alert] [alert type=”danger” dismissable=”true”]Danger![/alert] [alert type=”info” dismissable=”true”]Info![/alert] [alert type=”success” dismissable=”true”]Well done![/alert] [row][column sm=6] Aesthetic photo booth retro you probably haven’t heard of them swag. Sartorial selvage cred 90’s chicharrones mumblecore. Selfies hella yuccie, flannel cardigan pop-up distillery fingerstache etsy cliche. Irony small batch roof party schlitz. [/column][column sm=6] Literally pour-over food truck […]

Trying to reach Gen Z through print, television and radio is like shouting “Hey Siri!” to a newspaper – it’s … Humanity has achieved some pretty amazing things. We’ve climbed Everest. We’ve put a man on the moon. We’ve put a …

You might conjure the odd fuzzy flashback of it. Vague memories of painting, colouring and making friends. But chances are you don’t really remember much about preschool or put much stock into how it impacted your life. But you should! Because as unimportant as it might seem to us now, studies show early childhood education […]

We’re in an exciting time for women’s sports right now. Different leagues around the world are gaining traction and audiences are booming especially in women’s football.  So to find out what parents can do to continue this momentum and support female sport we spoke with Australian women’s football player Ellie Carpenter and New Zealand women’s […]

“It’s a pentakill!” the shoutcaster screams into his microphone over a roaring crowd. If you’re scratching your head at what that means then you’re probably not deep into the rapidly expanding world of esports. That’s video games played competitively by professional players which began to take off a decade ago thanks to live online streaming. […]

Between coining ‘OK Boomer’ as a catch-all response to outdated views and overripe politicians and catapulting the School Strike 4 Climate movement into the public’s eye, 2019 has been an exceptionally busy year for Gen Z. Young people have always been at the forefront of the burgeoning social movements of their time, but now with new technology being […]

Guide your digital marketing strategy with essential insights from our report What Gen Z Actually Do Online – Social & Digital Media Trends 2021. Our industry-leading data will ensure you successfully communicate your message with the youth market. In compiling this report we surveyed over 1000 young Australians aged 15 to 24 from across the […]

It’s the moment your child’s been waiting for. Formal’s coming up. Exams are looming. Twelve years’ of schooling is almost … Law, medicine and accounting. These are the careers that many parents will land on when flicking through university course guides … Have a read of this young woman’s story. It should be a cautionary […]

When we asked our Gen Z audience whether they agreed or disagreed with the ATAR system, we received thousands of responses both for and against it. Statistically, 65% told us that they don’t agree with the ATAR system, 76% said it wasn’t an accurate measure of a student’s academic ability while 37% revealed they chose […]

When we discuss young people’s career development, we (rightly) focus on areas such as qualifications, marks and tertiary institutions. But if we want to talk about getting ready to join the greater workforce, we need to talk about the value of the work experience young people are gaining along the way. Hospitality offers young people […]

Despite the loud calls to toss the ATAR into the bin and start afresh, there are still many who support it. In our national survey of over 2000 Australian Gen Zs, 35% told us that they agree with the ATAR system. While they are in the minority of Gen Zs in the great ATAR debate, […]

In February 2021, Chanel Contos polled her Instagram followers asking if they – or someone close to them – had … It’s one of the most dreaded (and patronising) questions we could be asked a teen. “So, what do you want …