Guide your digital marketing strategy with essential insights from our report What Gen Z Actually Do Online – Social & Digital Media Trends 2021. Our industry-leading data will ensure you successfully communicate your message with the youth market. In compiling this report we surveyed over 1000 young Australians aged 15 to 24 from across the […]
It’s the moment your child’s been waiting for. Formal’s coming up. Exams are looming. Twelve years’ of schooling is almost … Law, medicine and accounting. These are the careers that many parents will land on when flicking through university course guides … Have a read of this young woman’s story. It should be a cautionary […]
When we asked our Gen Z audience whether they agreed or disagreed with the ATAR system, we received thousands of responses both for and against it. Statistically, 65% told us that they don’t agree with the ATAR system, 76% said it wasn’t an accurate measure of a student’s academic ability while 37% revealed they chose […]
When we discuss young people’s career development, we (rightly) focus on areas such as qualifications, marks and tertiary institutions. But if we want to talk about getting ready to join the greater workforce, we need to talk about the value of the work experience young people are gaining along the way. Hospitality offers young people […]
Despite the loud calls to toss the ATAR into the bin and start afresh, there are still many who support it. In our national survey of over 2000 Australian Gen Zs, 35% told us that they agree with the ATAR system. While they are in the minority of Gen Zs in the great ATAR debate, […]
In February 2021, Chanel Contos polled her Instagram followers asking if they – or someone close to them – had … It’s one of the most dreaded (and patronising) questions we could be asked a teen. “So, what do you want …
From a young age, Jordi has shown a profound passion for positively influencing young people and advocating social justice for disadvantaged youth. Jordi is one of those natural analytical thinkers with an acute attention to detail and this has allowed us to harvest our data and plant it into something much bigger by giving brands and government unprecedented […]
We’ve all had those conversations with our managers about wanting to improve our productivity or professional skills, but it’s hard to know when or where to start. Formal courses can take time away from important projects, or quickly drain professional development budgets. Thankfully, there are some great courses by some of the world’s biggest companies […]
YouthSense is powered by the team from Year13 – Australia’s largest digital platform for high school leavers, helping them find their passion and plan their future. YouthSense helps parents, educators and businesses to better understand and engage with young Australians by providing stories and research reports featuring data-driven insights and the opinions of Gen Zs.
We’ve got 10 wellbeing steps to live and die by. But the good news is they’ll keep you from dying … For many Gen Zs, gaming was what got them through the pandemic. It was a valuable escape from the stress …
Did you know that this year there are 6 million Gen Zs in Australia? That’s a whooooooole lotta investment potential … As traditional means to wealth such as stable pay rises and sky rocketing property values vanish for young people, more …
In 2015 The Guardian named “basic” as the biggest insult of the year. In 2021? It’s probably “out of touch”. Out of touch. Adjective. Lacking up-to-date knowledge or information. Governments ‘out of touch’ on climate policy. Today, if you want to connect with young people, you need to be in touch. And there are a new breed of […]
Expressing emotions takes time and can be difficult. Luckily, for every expression, there’s a GIF. Letting your mate know how excited you are for tonight’s party? Look for a GIF. Letting your mate know how dashing you feel in your new clothes? GIF. Letting your mate know that they’re not alone? GIF. Because sometimes, sharing […]
How can we be smarter, kinder, and just all-round less irritable, more pleasant human beings? It’s that elusive, oh-so precious five-letter word. Sleep! But Gen Zs aren’t getting enough proper sleep. For our Gen Z Wellbeing Check report, 58% of young people told us they have problems getting a good night’s sleep, with screen time […]
