Home 4 – YouthSense

It’s no industry secret that the most effective and efficient way to do business these days is online. With less overheads, a global reach and a huge increase of Millennial…

It is easy to discredit the stress, negativity and futility young people express toward high school, especially when we look back on our own lives and our own school experiences….

Those of us who are in the business of understanding the next generation tend to converge on the term “youth disengagement”. It’s a negative combination of words and it’s not…

If you’ve been closely monitoring your Facebook feed lately, you may have noticed a dramatic change in the NSW Police Force social media strategy. Their humorous and casual tone was…

It’s incredible watching corporate giants like Pepsi and United Airlines fumble their way through 2017. Both companies have recently shown epic examples of how to make young people despise a…

Hardly a day goes by where you don’t see a clip on Facebook or YouTube — often just a couple of hours old — that’s already had millions of views….

Earlier this year, Coopers Brewery suffered a massive backlash after an awkward ad campaign involving them and The Bible Society went viral, resulting in a movement to #BoycottCoopers. The long…

A reputation 155 years in the making can take just 7 minutes and 16 seconds to evaporate – just ask Coopers. The beer brewery’s recent murky involvement with The Bible Society’s…