Parents Archives – Page 10 of 15 – YouthSense

It might be odd-looking to some but Gen Zs are totally comfortable calling out to the open air and expecting an…

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Ah, Year 12. Pressure, excitement, bittersweetness. For what’s already an emotional and defining year, the tornado that is COVID-19 flipped…

Memes are a Gen Z love language. But there are clear and fine lines to what’s inspiring or cringe-worthy. Year13’s…

Messaging has revolutionised how young people interact. Asked which way they prefer to communicate with their mates, 80% said messaging…

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The Class of 2020 was flipped upside down by the coronavirus pandemic. But was it all bad? We surveyed over…

Advertising is far from its Don Draper days. While 20th-century advertising still targeted basic demographics like someone’s location and general interests, today’s…

Influencers get a bad rap. “Get a real job!” they say. Ok, some “influencers” are questionable. Influencer fraud happens, and it costs…

Let’s play ‘first word comes to mind’. Here’s your card: Gen Z. Your answer? Probably “TikTok”, right? But the “TikTok…

Diversity is not a trend. It’s part of the fundamental human right to equality. It accepts, welcomes and celebrates different…

Businesses that do good don’t go unnoticed. In our Gen Z & Corporate Activism report we surveyed over 1000 young people aged…