Marketing to Gen Z is a lot like trying to be cool in high school – if you’re trying too hard, … Businesses, listen up. The results are in: Gen Zs overwhelmingly prefer you to use branded content over traditional advertising. Three … Remember the saying ‘men are from Mars and women are from Venus’? Well, […]
“Did you know you can become an accountant, a cyber security manager or an engineer through TAFE?” And, did you know you can become an accountant, a cyber security manager or an engineer through TAFE? The first part in quotes is what parents could be asking their children. The second time is us actually asking […]
When the COVID-19 pandemic triggered global lockdowns the world turned to social media apps to stay connected with their friends and family. Discord – an encrypted text, voice, and video app used by tens of millions of people worldwide – exploded in popularity. For those unfamiliar with the social media app, it’s kind of like […]
Businesses that do good don’t go unnoticed. In our Gen Z & Corporate Activism report we surveyed over 1000 young people aged 15 to 24 about what influences their spending habits and 86% said they’re willing to shell out more more on a product or service if it shares their social and environmental concerns. This means if something […]
Guide your digital marketing strategy with essential insights from our report What Gen Z Actually Do Online – Social & Digital Media Trends 2021. Our industry-leading data will ensure you successfully communicate your message with the youth market. In compiling this report we surveyed over 1000 young Australians aged 15 to 24 from across the […]
The AUKUS submarines deal might have been making some auk-ward headlines since it was announced in September 2021. But recently … Tradies might be pretty conspicuous in their hi-vis. But careers in construction aren’t too highly visible to Gen Zs. We … What better way to start 2023 than with a teaser of the top […]
You know the saying ‘slow news week’? Well, it’s safe to say the last week has not been one of … Hi there, reader. We have some important, yet slightly alarming news to share with you. So please take a seat. … Flared jeans. Velour sweatsuits. Butterfly clips. Britney Spears. The verdict is in: Gen […]
Olympia is the Swiss Army Knife when it comes to Year13’s creative assets. She takes the lead in areas like editing images, shooting videos and producing backing tracks. Olympia came to us with a passion to expand our creative suite through her unique style and delivery, which is key in creating successful youth engagement strategies.
Questioning whether you’ve chosen the right university degree at some point during your studies has been as much a rite of passage as your diet consisting of almost exclusively instant ramen and coffee. After all, our teenage formative years are defined by growth and change – and what we thought we wanted at 16 might […]
A quick scroll through TikTok or Instagram and it won’t be long until you notice the hyper-sexualised profiles of many young people. Switch on Netflix or HBO, and you’ve got a smorgasbord of series like Euphoria, Sex Education and Elite – where the secret sex lives of Gen Z take center stage. And that got […]
Think you need a uni degree to get yourself a high-paying job? Not quite. In fact, there’s a pretty surprising variety of careers out there paying pretty well that don’t require a uni degree, though there might be a catch or two (long or erratic hours, challenging or dangerous work environments, lots of time spent […]
Engineering is such a vibe. That’s according to our latest industry survey, where we asked 645 young Aussies aged 15 to 24 what they really think of engineering as a career path. We found 14% of Gen Zs said they had a very positive view and 48% a positive view of the engineering industry. As […]
A full-time job generally takes up a third of your working week. Those other sixteen hours? Sleeping and downtime. If your child is spending all those hours working, surely you’d prefer them to be working on something that gets them jumping out of bed in the mornings. Something that challenges them enough to get better […]
Did you know that one in three (33%) school students don’t know what they want to do after school? That … The teenage covid anxiety problem is everywhere. Year 12 is a challenging year for everyone. But add a global pandemic …