Hi there, reader. We have some important, yet slightly alarming news to share with you. So please take a seat…. Busted. When The Sun-Herald in 2019 reported that Cricket Australia inflated their sport participation numbers to appeal to sponsors, the… Flared jeans. Velour sweatsuits. Butterfly clips. Britney Spears. The verdict is in: Gen Zs can’t […]
You know the saying ‘slow news week’? Well, it’s safe to say the last week has not been one of… Picture this. It’s 10pm on a Monday evening, and like millions of young people around the world, you’re scrolling through… Attention all! The oldest Gen Zs are 27. We repeat, the oldest Gen Zs are […]
For young people, pressure comes from all different directions. I’m becoming independent! My body is changing! What if I fail?… Forgive teens for being the absolute worst human in the morning. They probably just need more sleep! According to experts… Fierce. Formidable. Fearless. That’s how the media described Brittany Higgins and former Australian of the […]
School students are being left in the dark about one of Australia’s fastest-growing future industries, according to our latest research…. A quick scroll through TikTok or Instagram and it won’t be long until you notice the hyper-sexualised profiles of many… As traditional means to wealth such as stable pay rises and sky rocketing property values […]
You’ve probably heard this marketing phrase before and dismissed it as nonsensical jargon, but evergreen content is the real deal…. Read more Email marketing has long been lauded as one of the most reliable components of an effective digital marketing strategy –… Read more The world’s most famous Instagram egg is back in the news […]
It might not surprise you, parents, that your Gen Z child finds you annoying as hell. “Yeah, yeah. That’s inevitable… Parents know the drill all too well. It’s Monday morning, 7:15am. The sun has risen, the birds are singing and… Move over ‘quiet Australians’ – could a ‘youthquake’ be the catalyst in the outcome of […]
Gen Z are always connected to multiple devices, constantly shuffling between apps and many just honestly don’t have the attention… Read more Do you remember how hard it used to be to become famous? You’d need an overzealous stage mother, or father… Read more Humanity has achieved some pretty amazing things. We’ve climbed Everest. We’ve […]
We asked our Gen Z audience on Instagram how much they know about Aboriginal and Torres Strait Islander culture -… They may have all the gear, and somewhat of an idea, but how passionate is your teen about their apprenticeship… You might conjure the odd fuzzy flashback of it. Vague memories of painting, colouring and […]
Influencers get a bad rap. “Get a real job!” they say. Ok, some “influencers” are questionable. Influencer fraud happens, and it costs… Read more Let’s play ‘first word comes to mind’. Here’s your card: Gen Z. Your answer? Probably “TikTok”, right? But the “TikTok… Read more Businesses that do good don’t go unnoticed. In our Gen Z & […]
Existential crises used to be the right of passage for the middle-aged. But the crisis of hope is emerging increasingly… We hate to break it to you Tinder (and Bumble, and Hinge, and Grindr…), but it looks like you’re next… What does the CEO of one of the world’s most successful software companies have in […]
Expressing emotions takes time and can be difficult. Luckily, for every expression, there’s a GIF. Letting your mate know how… Read more Most Gen Zs will never know the thrilling experience of illegally downloading music that united the generation before them. Feeling… Read more Welcome to the new hustle. Year13’s YouthSense research has found that […]
Remember the saying ‘men are from Mars and women are from Venus’? Well, if we’re talking ‘Gens’, Boomers and Zoomers… Read more We gotta laugh about the awkwardness of video calling. Try romancing or ‘keeping it professional’ through two-second delays, freezes on… Read more Gen Zs want to undo the damage older generations left them. […]
Bullying has evolved as our technology has evolved. Name-calling and wedgies have now given way for the ability to bully… Read more To quote an old-fashioned adage in this day and age, business times are a-changin’. New York Times columnist Nicholas Kristof… Read more For Gen Zs, TikTok recently gets all the hype but Instagram […]
Still relying on emails for internal communication? Your young employees may feel like they’re working for a dinosaur. While emails… Read more We won’t make any grand assumptions about what men like or what women like. We’ll leave that up to au John… Read more The world’s first digital natives were born with a world of […]
