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A reputation 155 years in the making can take just 7 minutes and 16 seconds to evaporate, just ask Coopers. The beer brewery’s recent murky involvement with The Bible Society’s video debate into same-sex marriage, as part of their ‘Keep It Light’ campaign to show how contentious issues can be debated respectfully, backfired, to say […]

Earlier this year, Coopers Brewery suffered a massive backlash after an awkward ad campaign involving them and The Bible Society went viral, resulting in a movement to #BoycottCoopers. The long lasting effects of this campaign remain to be seen, but in talking about engaging Millennials and Gen Z, it was basically a case study of […]

Hardly a day goes by where you don’t see a clip on Facebook or YouTube—often just a couple of hours old—that’s already had millions of views. On the flipside, the same can be said for the creation of videos that languish with a mere few hundred views. The unpopular videos are more common but chances […]

NEET stands for Not in Education Training or Employment 580,000 young people are Not in Employment, Education or Training (NEETs). A further 280,000 young people are underemployed (this means they’re employed but are not working enough hours to satisfy their living requirements). 1 in 5 first year university students are dropping out. Apprenticeship and Traineeship commencement rates are down 20% year […]

It’s incredible watching corporate giants like Pepsi and United Airlines fumble their way through 2017. Both companies have recently shown epic examples of how to make young people despise a brand. Their PR disasters show just how important it is for brands to be constantly taking stock of how they are perceived by the next […]

Year13’s first research paper, ‘After The ATAR: Understanding How Gen Z Transition Into Further Education and Employment’ combines the fascinating results of four surveys into Australian high school students. Year13 saw over 7300 responses to questions regarding the ATAR, parents and career advisors, VET, employment and education and how their post-school trajectory made them feel. […]

NEET stands for Not in Education Training or Employment 580,000 young people are Not in Employment, Education or Training (NEETs). A further 280,000 young people are underemployed (this means they’re employed but are not working enough hours to satisfy their living requirements). 1 in 5 first year university students are dropping out. Apprenticeship and Traineeship commencement rates are down 20% year […]

Earlier this year, Coopers Brewery suffered a massive backlash after an awkward ad campaign involving them and The Bible Society went viral, resulting in a movement to #BoycottCoopers. The long lasting effects of this campaign remain to be seen, but in talking about engaging Millennials and Gen Z, it was basically a case study of […]

Youth are an important element of any business model. And since the workplace is rapidly changing, becoming an increasingly flexible and digitally disrupted sphere, the youth are already educating their elders about how things are changing. Young people are getting so far ahead when it comes to digital communication that we really need to stop […]

It is easy to discredit the stress, negativity and futility young people express toward high school, especially when we look back on our own lives and our own school experiences.… Those of us who are in the business of understanding the next generation tend to converge on the term “youth disengagement”. It’s a negative combination […]

2017 is a weird year for us entitled, avocado-eating millennials. As a 22-year-old living out of home and working in a world of suits, I don’t know what the hell is going on. Confirmation bias is woven through my social media feeds; my screens are yelling at me about youth unemployment and the future of […]

Hardly a day goes by where you don’t see a clip on Facebook or YouTube—often just a couple of hours old—that’s already had millions of views. On the flipside, the… Earlier this year, Coopers Brewery suffered a massive backlash after an awkward ad campaign involving them and The Bible Society went viral, resulting in a […]

A reputation 155 years in the making can take just 7 minutes and 16 seconds to evaporate, just ask Coopers. The beer brewery’s recent murky involvement with The Bible Society’s video debate into same-sex marriage, as part of their ‘Keep It Light’ campaign to show how contentious issues can be debated respectfully, backfired, to say […]